In 2006, YETI® Coolers was founded with a simple mission: build the hard cooler we’d use every day if it existed. They’ve since expanded to designing ultra-durable soft coolers, drinkware, bags, and gear—each with its own line of accessories. YETI products are built to improve your time in the wild. Whether you’re trekking the trails in the pouring rain, climbing a steep mountainside or facing a hungry grizzly, these coolers are ready for any adventure.